Stagwell has entered into an agreement to acquire Cologne, Germany-based Unicepta, a global media monitoring and analytics platform.   

The company will join Stagwell Marketing Cloud's PRophet Comms Tech Suite of AI-powered offerings PR and marketing professionals.  

The 30-year-old firm provides monitoring and data analytics for Fortune Global 500 companies. The company has additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.   

"Unicepta’s best-in-class tools work in unison with Stagwell Marketing Cloud's suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today," stated Stagwell Chairman and CEO Mark Penn. "Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation."  

Unicepta will continue to be led by Co-CEOs Sebastian Rohwer and Alexander Peinemann. Clients include Adidas, Airbus and Bayer.