• by Fern Siegel , December 27, 2024

Creative agency Special London has tapped Richard Sweetman for the new role of general manager-client services director.

He will manage the company's business operations in the U.K. and report to Cade Heyde, global partner at Special, while the agency searches for a new CEO.

Previously, Sweetman was client services director for the Australian branch of the agency. Other ad agency experience includes Droga5 Sydney and New York, where he was responsible for the Tiger Beer, Qantas and T-Mobile accounts.

In addition, he worked for Saatchi & Saatchi London, developing award-winning brand platforms, including Direct Line’s "We’re On It," Visa’s "Where You Shop Matters" and BT’s "Hope United."

Heyde calls Sweetman “a razor-sharp business leader and a real nurturer of people and ideas.”

Special London's client work includes Uber Eats, Tourism New Zealand and International Schools Partnership.

Special has offices in the U.K., U.S., Australia, Japan and New Zealand.