• by Fern Siegel , December 26, 2024

Washington, D.C. creative agency Outright appointed Tracy Mathews as managing director, a new post.

Previously, she worked at APCO Worldwide as senior creative director, North America and earlier, as an senior art director.

Darin Ruchirek, Outright's CEO, cited Mathews' “blend of strategic foresight, creative brilliance,and inspiring leadership.” said. “Her ability to cultivate a vibrant sense of community, transform ideas into successful campaigns, and inspire collaboration among diverse creatives is truly impressive.”

Mathews brings nearly 20 years of experience in brand identity, advertising and content creation for global brands. Her remit is to identify new business opportunities for the agency.

Separately, in 2019, she received the award for best director at the 2019 Capitol Hill Film Classic for her short film "The Last Meal."

Mathews said joining the agency was a chance “to collaborate with the talented team to push creative boundaries that elevate our client’s brand stories and craft innovative solutions.”

Outright client work includes YouTube, Marriott, NHL, Ocean Conservancy and Me Too.