Monster Energy AMA Supercross, part of the SMX World Championship Series has launched an ad campaign designed to convey all the excitement and thrills the sport will offer in its new season which plays out in venues across the country from January through May.  

The new campaign, “Saturday Is Race Day,” was created by Boston-based ad agency Gupta Media.  

The campaign will air across CTV, social and other channels.   

“We knew that a campaign for Supercross had to match the intensity and passion of the sport itself,” said Gogi Gupta, Founder of Gupta Media. “Our team set out to create a campaign that not only drives ticket sales but also connects with fans on an emotional level, capturing the essence of what makes Supercross unforgettable.”   

Sample the work here.