Panera Bread selected 72andSunny New
York as its creative agency of record.
The business was awarded after a competitive review.
New work will be introduced in the first half of the year.
"Panera Bread is an iconic brand with great ambitions,” says Geoff McHenry, head of strategy, 72andSunny New York. “Panera fosters incredible memories for so many people. Our job is to build on those memories, while giving people new reasons to love the brand."
As of November 2024, there were 2,208 franchises in 48 states, Washington D.C., and Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Panera Brands generated more than $4.8 billion in revenue in fiscal year 2022, per the company.
Panera Brands comprises Panera Bread, Caribou Coffee and Einstein Bros. Bagels.
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