Kantar Group late Friday announced a deal to sell its Kantar Media unit alternative investment firm H.I.G. Capital for approximately $1 billion.
Kantar Media operates media audience measurement services in more than 60 markets worldwide, and while it does not currently operate an advertising currency service in the U.S., it was tapped by the Association of National Advertisers last summer to build a single-source, cross-media calibration audience panel in the U.S. that will be a core part of Aquila, the ANA's cross-media measurement solution.
Kantar Media's transaction's purchase price of approximately $1 billion is anticipated to be primarily paid in cash, along with certain non-cash consideration, including separation-related investments by H.I.G. Capital, and an earn-out, the companies said.
Kantar Group is jointly owned by Bain Capital (60%) and WPP Group (40%).
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