Publicis Health unit Digitas Health has promoted Brian
Lefkowitz to president. He previously served as Chief Creative Officer at the agency, a role that is now being taken over by Allison Ceraso.
Ceraso previously served at Havas Lynx where she was
president and Chief Creative Officer.
Lefkowitz succeeds Eric Muller, who was elevated to Chief Operating Officer of Publicis Health in late 2023.
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