New Leadership At Digitas Health As Lefkowitz Is Named President

by Steve McClellan @mp_mcclellan, January 27, 2025

Publicis Health unit Digitas Health has promoted Brian Lefkowitz to president. He previously served as Chief Creative Officer at the agency, a role that is now being taken over by Allison Ceraso.

Ceraso previously served at Havas Lynx where she was president and Chief Creative Officer.

Lefkowitz succeeds Eric Muller, who was elevated to Chief Operating Officer of Publicis Health in late 2023.

agency, health care, management

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