Mountain Dew’s Super Bowl ad has more star power than it appeared initially.
The brand teased its second consecutive Super Bowl ad for Mountain Dew Baja Blast last week, revealing singer and actress Becky G (Becky Gomez) as its star. Now, Mountain Dew has revealed the full ad, which includes additional stars – both in front of, and behind, the camera. The spot was directed by Oscar-winning filmmaker Taika Waititi (“Jojo Rabbit”).
The full spot opens on Becky G downing the soda and being transported to a boat alongside the brand’s Mountain Dude character. This is just the lead-up to the main portion of the ad: Seal, as a seal, performing a branded twist on his hit “Kiss from A Rose” from atop a rock formation, surrounded by other seals. At the conclusion of the ad, he also appears as himself (in human form) on the boat with Becky G and Mountain Dude.
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The 30-second ad, entitled “Kiss From A Lime,” will run during the second quarter of Super Bowl LIX Feb. 9. Goodby Silverstein & Partners was the creative agency behind the spot. Mountain Dew also released an extended version of “Kiss From A Lime” on YouTube today, which extends the introductory section centering Becky G.
Additionally, Mountain Dew released the “Kiss From A Lime” song from the ad, along with “club mix” of the track, on its brand Spotify page.
It seems the new lyrics for the song came straight from the original “Kiss from a Rose” songwriter himself.
“When Mountain Dew reached out with the idea of creating a parody of ‘Kiss from a Rose’ for their Super Bowl commercial, I just couldn’t resist,” Seal said in a statement. “I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way!”