Creative agency and design consultancy 50,000feet has named Erica Riccobono as managing director to drive growth and client partnerships.

Riccobono will oversee teams in Chicago, London and New York, where she is based.

Previously, she was managing director, growth, at Huge. Before that, she served as managing director, client services at IPG creative company Elephant. Earlier in her career, she was associate director, marketing at Digitas.

Kate Watts, CEO, 50,000feet, said: “50,000feet is poised to reach new heights as the preeminent design consultancy. Erica’s leadership, creativity and deep understanding of the evolving brand landscape are exactly what we need as we continue our trajectory of growth and innovation.”

Riccobono will also work closely with the company's leadership to leverage new technologies, including AI, to build connections between brands and their audiences. “50,000feet is at the forefront of brand transformation,” she said. “It is leading the way in redefining brand and customer experiences.”

The appointment follows 50,000feet’s recent acquisition of Long Dash. Its client roster includes BCG, Mastercard and Google.