Household appliance marketer SharkNinja has tapped creative agency veteran Linus Karlsson as executive vice president, Chief Creative Officer, a new role at the company.  

Most recently Karlsson was Chief Creative Officer at Ikea. Earlier he was Chairman and Chief Creative Officer for McCann-Erickson’s global brands group, where he oversaw creative strategies for Mastercard, Nespresso, and Chevrolet and managed creative output of over 120 offices worldwide. 

In his new role Karlsson will lead SharkNinja’s creative team and is tasked with shaping the company’s creative vision, product communication and consumer engagement strategies.