• by Fern Siegel , February 13, 2025

Media agency Brainlabs named ad vet Andy Littlewood as chief planning and data officer, North America.

He reports to CEO Adam Potashnick.

Previously, Littlewood served as global chief product officer at UM Worldwide, responsible for developing the agency's positioning, including foundational research with University of Oxford academics. During his tenure, the agency won the Levi’s account.

His agency experience also includes stints as global chief knowledge officer at Accenture Song’s Droga 5 and head of knowledge at MediaCom. At MediaCom, he helped lead client wins from PlayStation, Whole Foods, Hotels.com, Hilton, Uber, Signet, Metlife and Ally Financial.

Adam Potashnick, CEO Brainlabs North America, said: "At a time when marketing is evolving at an unprecedented pace with an increased focus on first-party data and AI-powered hyper-personalization, Andy's expertise in delivering data-driven insights and strategic plans will be invaluable to Brainlabs."

The 13-year-old Brainlabs has offices in Europe, North America, Latin America and APAC. Its client roster includes Estée Lauder Companies, adidas and Walmart. In the last year, Brainlabs has expanded its North American operations, winning the AT&T, Sauer Brands and Oofos accounts.

"Brainlabs' unique technologies enable experimental strategies that are crucial for success in this new paradigm, helping their clients stay ahead of the curve," added Littlewood.