• by Joe Mandese  @mp_joemandese, February 19, 2025

Minneapolis-based Novus has been named the media agency-of-record for Consolidated Communications Holdings' Fidium Fiber broadband service, as part of a review that also named New York-based Bray & Co. creative AOR.

Fidium Fiber provides symmetrical multi-gig speeds service to customers in California, Illinois, Maine, Minnesota, New Hampshire, Pennsylvania, Texas and Vermont with new locations rolling out daily.

The agencies' remit is to position Fidium as the preferred internet provider for more than 1.5 million customers by the end of 2025.

Billings were not disclosed.