Integrated marketing agency Brand New has appointed Sophie Jaocel as the company's managing director. She is responsible for setting the vision for the agency.

The company specializes in cultural and brand strategy, creative, experiential content and talent partnerships.

Prior to joining Brand New, Jaocel was a group director at 72andSunny, responsible for directing accounts such as Comcast, Etsy, 1800 Tequila, Champion and Dollar. 

Before that, she spent a year at ATTN: as a group account director leading the Google, Amazon, Verizon and Airbnb accounts.

“Having Sophie on board at Brand New is a special moment for us as we look to place an emphasis on company growth and further place our stake in the ground as leaders within the marketing industry,” said Kellie Pean, Brand New co-founder.

Brand New's roster includes 1800 Tequila, Jose Cuervo, Nike and Cresco Cannabis.