Commentary

Business TV Brand Messages: Concerns Over Tariffs, Higher Interest Rates Ahead?

TV’s business marketing messages are becoming clearer.

NBCUniversal’s cable business network CNBC keeps talking about a “high level of uncertainty” of the entire economy when it comes to the Trump Administration’s tariff plans.

Many economists are strongly concerned that global tariffs will raise prices for all consumers -- in other words, that a bad downturn in the U.S. economy is on the way.

This would be the opposite of the Federal Reserve's current thinking over the past few years during the Biden Administration with reference to its monetary policy direction and its tools to bring down inflation.

With a decent economy continuing, the Fed had been very gradual in making interest rate cuts -- with a sharp eye that any big cuts would cause inflation.

Perhaps all bets are off now.

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A January 2025 reading shows that inflation is at 3% -- a slight increase from 2.9% in December. The Fed’s target remains at 2.0%. “We could be heading for something worse,” said one business analyst on CNBC last week.

For its part, CNBC has not been an alarmist as a TV news network through any of this, even considering the massive potential jobs cuts to federal agencies the Trump Administration has been trying to make. It sticks to the nuts and bolts of the marketplace and how to make investors money -- both large and small -- and stays away from much of the political polarization of general news networks.

Steve Liesman, senior economics reporter on CNBC, said last week: “It is clear 'uncertainty' over fiscal policy by the Trump Administration has taken a central role in the minds of central bankers.”

What happens then? Perhaps even a dramatic rate hike? Liesman adds: “I think it’s a low probability. [But] it has to be on your radar screen... This is not 2018. Tariffs may not be as benign as they were last time [during the first Trump Administration]."

Stock-market declines and volatility should send shock waves through the current administration. President Trump wants the opposite, and has not only called for dramatic interest rate declines, but hinted that he would like some control over the independent Federal Reserve, perhaps with a “shadow” Federal Reserve chairman.

One data point to consider is that since the start of the Trump Administration, major market indices have seen virtually flat or slightly down results, with no gains.

Right now there is a cautious approach to things. The VIX -- the volatility index, known as the “fear gauge” -- is now up 5% or (to 15.90) since the Trump Administration took over. On February 3, it spiked up 18%.

Are stock market indexes also sending a marketing message? Who is buying into that?

1 comment about "Business TV Brand Messages: Concerns Over Tariffs, Higher Interest Rates Ahead?".
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  1. Robert Rose from AIM Tell-A-Vision, February 26, 2025 at 6:34 a.m.

    Being an "alarmist" is also being a realist. As if weakening NATO, alling Putin a pal, Zelenskyy a dictator, pulling the rug out of Ukraine and other trouble spots, being accused of being Agent Krasnov, Calling onesself a King and putting supremely troubling and unqualified loyalists in cabinet positions and using the FCC to target perceived enemeies while clamping down on free speech and planes falling out of the sky is just be normal day to day stuff. Nothing to see here folks. Just 1938 Germany all over again with a cult no less committed than the Brownshirts. CNBC and other networks can try to pretend all is normal but anyone with critical thinking brain cells left can see this is not normal. Kind of like J6 pardons. This is not normal. Stand for something or be ready for a great fall. Nothing I'd love better than to be labeled "Chicken Little" four years from now... don't think it's gonna happen though. The evidence is too overwhelming. BE AN ALARMIST. 

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