• by Fern Siegel , February 28, 2025

Scribd’s mission is to become home to the world’s documents, providing knowledge, information and inspiration to digital users worldwide. The platform’s new rebrand enhances that vision: it revamps colors, logo, app and page designs, supported by social media and marketing activity, which is rolling out campaigns throughout the year.

Founded in 2007, Scribd unbundled into three brands in 2023, adding Everand, a digital reading service featuring millions of audiobooks and ebooks; SlideShare, a collection of 25 million presentations, uploaded by subject matter experts; and the original Scribd.

Mother Design crafted the Everand's identity and refreshed the Scribd brand.

The agency reimagined Scribd as a contemporary content catalogue. With thick, sans-serif letters and wide spacing, the modified typeface incorporates bibliographic symbols, using brackets and superscript to enhance headlines.

Most users consume information in bite-sized content, delivered in hyper-personalized, algorithmically-driven feeds. Scribd offers an alternative: users can seek and engage source content. It houses more than 200 million documents in 260+ languages, utilized by 45 million uploaders in 195 countries.

Gemma Craven, vice president, marketing communications at Scribd, Inc. told Agency Daily: “Our new identity speaks directly to those who crave depth, context and authenticity in a world increasingly driven by surface-level content. This brand refresh strengthens our ability to connect with users who see learning as a lifelong journey.

“In today’s increasingly fractured digital ecosystem, where context is often missing or overly editorialized, there is a new and vital role we can play. Scribd’s goal is to be a dynamic destination for exploration and learning, with something meaningful for every audience.”

The new brand identity — “The Source. Life is an essay, and we are its bibliography.” — is part of a broader product evolution on Scribd’s web platform and apps.

Jo Tulej, creative director, Mother Design, added: “We’ve created a brand positioning that encourages deeper understanding rather than hot takes, borrowing visual cues from physical archives and libraries. The new identity imagines Scribd as life’s bibliographer — a platform that gives people much-needed context to truly understand the big and small of everyday life.”