Out of home (OOH) advertising revenue reached a record $9.1+ billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out Of Home Advertising Association Of America (OAAA).   

Digital OOH (DOOH) accounted for 34% of total OOH ad spend and grew by 7.5% in 2024. There were gains across key segments, including Billboards, Transit, and Street Furniture. Transit led segment growth with a gain of 10.6%. 

 According to the OAAA analysis, half of the top ten product industries grew by double digits including Communications, Government Politics & Organizations, Retail, Automotive Dealers & Services, and Local Services & Amusements.  

Political advertising generated record OOH spending in a presidential election year.       

 The medium’s banner year signals “the continued strength and momentum of out of home advertising,” stated Anna Bager, President and CEO, OAAA. “As brands double down on innovation and creativity, OOH remains a powerful driver of engagement across industries.”  

The top10 OOH advertisers in 2024 were Apple, McDonald’s, Amazon, Coca-Cola, Verizon, Disney, Morgan & Morgan Attorneys, Hotels.com, Google, and Samsung. 

OAAA also found that 60% of the top 100 OOH advertisers increased their OOH spend compared to 2023. 

Thirteen advertisers more than doubled their OOH investment, including Stripe, Old Navy, Honda, Nike, Hotels.com, Carnival, Turo, 7-Eleven, QuikTrip, Molson Coors, VRBO, Total Wine & More, and Meta.   

More than 25% of the top 100 OOH spenders were technology or direct-to-consumer brands.   

To compile its estimates OAAA incorporates data from sources such as Miller Kaplan and Vivvix-MediaRadar, alongside member company affidavits. These estimates include spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising.