Montreal Based agency Sid Lee has appointed Marie-Lise Campeau as its new Global CEO. 

 She was previously Global Chief Operating Officer and before joining the agency last year was president of Ogilvy Canada. 

Campeau succeeds Patrick McDaniel who has served as interim CEO since October 2024 when co-founder and CEO Phillippe Meunier transitioned to the role of Executive Creative Chairman. The agency said that Meunier is now leaving the agency.  

In addition to his interim duties at Sid Lee, McDaniel has also served as operating executive at the agency’s parent company Kyu Collective, part of Hakuhodo DY Holdings. 

In addition to its Montreal Headquarters, Sid Lee has offices in Toronto, Paris, London, Seattle, New York and Los Angeles. The agency has worked with clients like Warner Bros., Starbucks, Dos Equis and more.