Ad agency Laughlin Constable has been named creative AOR for the Bronx Zoo and the New York Aquarium, both part of the Wildlife Conservation Society (WCS).  

The selection followed a formal review that began last September. It wasn’t clear who the incumbent was or whether it was invited to defend the account. 

The agency’s first efforts will focus on executing a new brand campaign for the Bronx Zoo, aimed at reimagining the brand and inspiring visits, followed by creative work for the New York Aquarium.  

Last year the Bronx Zoo celebrated its 125th Anniversary.  It is one of the largest zoos in the United States, covering more than 265 acres of hardwood forest. Exhibits include the Congo Gorilla Forest, Wild Asia Monorail, Tiger Mountain and more.  

The New York Aquarium is the oldest continuously operating aquarium in the United States, and is located in Coney Island, New York. 

The WCS is a non-profit organization that also manages New York’s Central Park Zoo, Prospect Zoo and Queens Zoo as well as conservation field programs in more than 50 countries.  

Laughlin Constable has offices in Chicago and Milwaukee with a client roster including True Value, Sherwin-Williams, Milwaukee Bucks, Yuengling beer Nordic Naturals and more.