BarkleyOKRP today unveiled a new media agency that it’s calling MissionOne Media.  

The new offering will be helmed by Sean Corcoran, the media agency veteran who joined BarkleyOKRP last year from IPG’s Mediahub, where he served for over a decade including as U.S. CEO for three years.  

MissionOne combines the media practices of Barkley and OKRP – which merged in March 2024 – and media, analytics and CRM agency Adlucent, which was acquired last May. It launches with 200 employees and more than $1.1 billion in billings. 

Clients include National Pork Board, Suja Life, TGL, Mariner, AMC, Ruiz Foods, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial and others. 

In recent months, Corcoran has been busy hiring senior talent for MissionOne, including Pat LaCroix, as executive vice president, media & growth; Demian Brink, chief data & analytics officer; Dan Davies, executive vice president, product; and Ernest Meadows III, executive vice president, planning. 

LaCroix joined from AI company Seekr where he was executive vice president, marketing and strategic partnerships. Earlier, he held roles at Bose and CVS. 

Brink worked at Mediahub for five years, most recently as EVP-director business intelligence and data science. 

Davies is a MullenLowe and Havas veteran who most recently owned Boston-based Dsquare Consulting. 

Meadows was previously senior vice president-media strategy & investment at Publicis Media and earlier served at UM. 

The new hires join an existing leadership team that includes BarkleyOKRP chief media officer Reshma Karnik, Madeline Juneau, senior vice president-data and analytics, Matt Zeiger, senior vice president-data & tech, Sue Krieg, senior vice president-business operations, and Benjamin McCabe, senior vice president-CRM.  

Also, Jim Butler, a former Merkle executive, joins as an outside consultant.  

Jeff King, CEO of BarkleyOKRP, stated, “Media is the largest investment marketers make and they deserve to have a transparent partner that integrates completely and continuously with creative to deliver results. This is the promise and goal of MissionOne.”   

“Growth marketers need media that has both scale and soul,” added Corcoran, who is president of the new entity. “Our goal is to bring creativity, curiosity, and control back to the world of media. By blending creativity with cutting-edge data, AI, performance tools, and top-notch talent overseeing it all, we ensure every media dollar works harder—and smarter” for clients.   

The agency said it would continue to expand the capabilities of MissionOne.    

OKRP and Barkley were brought together last year by Chicago-based private equity firm Keystone Capital, which in 2023 acquired a stake in Barkley. Keystone has a majority share in the merged agency.