• by Fern Siegel , March 17, 2025

Raul Rios is creative agency Saylor's new head of strategy.

Previously, Rios was senior vice president, strategy at Walton Isaacson. For 10+ years he led initiatives for a variety of brands including Lexus, McDonald’s, American Airlines and Pepsi.

He also worked on Beyonce’s Renaissance Tour Sponsorship, as well as the Ad Council + Huntsman Mental Health Institute’s The Rituals We Share.

An advertising industry vet with over 15 years of experience, Rios will play a key role in shaping the agency’s next phase of growth.

“Raul comes to Saylor at a pivotal moment. His experience leading innovative strategy teams along with his deep understanding of modern audiences will be instrumental as we bring our entertainment ethos to new verticals,” said Will Trowbridge, CEO of Saylor.

Los Angeles-based Saylor  has created work for Netflix, Disney, Paramount+ and Prime Video.

In addition to Rios, Saylor is promoting Bri Hudson as director of strategy. She also leads the agency's influencer business.