• by Fern Siegel , March 18, 2025

Culture Pop Soda, a probiotic beverage, has a novel way to launch its 2025 brand campaign: "If Soda Grew on Trees."

The company is giving away $1 million worth of soda over the next year.

Boston-based creative agency Fair Folk handles creative. GYK Antler executes all media buying and out of home placements.

Founded in 2020 by Tom First, co-founder of Nantucket Nectars, Culture Pop Soda is made with organic fruit juice, organic herbs and spices and a live probiotic.

"We want people to read our ingredient statement because we are proud of the way that we make Culture Pop. No other soda is doing it the way that we are — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame — just the real stuff," said First.

The 30-second spot runs linear TV, streaming platforms  Hulu, Peacock, Prime Video, Disney+, and ESPN, as well as digital video platforms YouTube and Vimeo in Boston, New York, San Francisco Bay Area, Chicago  and Seattle. 

In addition, billboards and OOH placements are visible in Greater Boston and New York City Metro areas. The agency estimates the work will generate at least 150 million impressions. 

Culture Pop in over 15,000 stores nationwide, including Whole Foods Market, Walmart, Target, Albertson's, Safeway and Sprouts, as well as Amazon.