• by Fern Siegel , March 20, 2025

Activewear company Beyond Yoga has selected Shadow as its agency of record.

The agency's remit is media relations, as well as celebrity and influencer partnerships.

Founded in Los Angeles in 2005, the brand's line is designed to accommodate clothing needs throughout the day, emphasizing comfort and inclusivity in its designs.

It's available online and in premium retailers and boutiques nationwide, including Nordstrom's, Bloomingdale's and Revolve.

Beyond Yoga was bought by Levi Strauss in 2021. In January 2024, former Athleta CEO and Gap veteran Nancy Green was named CEO.