Curtis Takes Reins As Chief Creative Officer, LePub New York

by Fern Siegel , March 31, 2025

LePub New York City has a new Chief Creative Officer.

Jim Curtis is responsible for the U.S. hub of LePub, the creative boutique network launched in January with Heineken and Barilla. The agency is part of the Publicis Groupe.

Based in New York, Curtis reports to Bruno Bertelli, Global CEO of LePub and CCO of LePub Worldwide.

Curtis works alongside Lea Mastroberti, president, Katy Alonzo, Chief Strategy Officer, and Cecilia Diaz, head of strategy.

Prior to his appointment, the award-winning Curtis was global executive vice president, executive creative director of McCann Worldgroup, leading creative output on Mastercard. Other agency posts include Droga5 New York and Clemenger BBDO Australia. During his ad career, he has worked with top brands in automotive, QSR, tech, cosmetics, financial services, alcohol and telecommunications.

“Jim Curtis is a dynamic force in the creative world and his appointment to LePub New York City marks an exciting new chapter for the agency,” said Bertelli. “With his vast experience leading transformative work for global brands, Jim’s ability to blend creativity with cultural insight will be invaluable as we continue to push the boundaries of creative excellence."

Launched in November 2020, LePub has 10 hubs globally, such as Milan, Rome, Amsterdam, São Paulo, Mexico City, Singapore and Johannesburg. Global accounts include Philips, Tecate, Tiger, Diesel, Bottega Veneta and Toblerone.

agency, creative, management

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