• by Barbie Romero , April 1, 2025

At our Retail Brand Insider Summit in sunny Scottsdale, AZ, leading retail experts took the stage to address the industry’s toughest challenges. From Shein’s insights on identifying authentic influencers, to Eddie Bauer’s approach to loyalty with 1PD, Estée Lauder’s evolution in measuring influencer content, and Saatva’s CMO on boosting market share and search—plus Wayfair leveraging search as an awareness tool—valuable insights were shared throughout the event.

Catch the best moments from on-stage discussions from the summit experience.

Watch the full session recordings here!

From the Insider Stage: 

Jennifer Brown, Director, Influencer Marketing + Talent Partnerships at Shein shared how they identify authentic influencers and determine when a partnership is the right fit.

Rien Zabor, Director, Digital Marketing & Loyalty at Eddie Bauer discussed the growing importance of first-party data and how brands can leverage it to better serve and reward their loyal customers.

Doug Jensen, SVP, Global Data & Analytics at Estée Lauder Companies discussed how they've evolved their approach to measuring influencer content by incorporating search, website traffic, and, ultimately, sales.

Joe McCambley, CMO from Saatva shared the tactics they use to identify the most effective channels for boosting search visibility and increasing market share.

Annie Pemberton, Associate Director of Marketing at Wayfair shared how search can be leveraged as an awareness channel.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.