Less than two months after opening its doors, Dolsten & Co., a New York based AI studio focused on marketing content and other creative work has bagged two agency of record clients, and a number of project assignments. The company also says it’s been invited to “multiple large-scale pitches.” 

The founder of the agency is Simon Dolsten, who prior to opening his own agency served at a handful of shops including Johannes Leonardo, FCB, KBS and others. He’s worked on campaigns for BMW, Ferrari, Vaseline, Heineken and VW. He helped develop tech-driven activations for Michelob ULTRA like “Dreamcaster,” “McEnroe vs McEnroe” and “Courtside” as well as the Super Bowl and year-long product launch of Michelob ULTRA Organic Seltzer. 

Dolsten’s new AOR clients are Accelerator, the zero-sugar energy drink backed by Kansas City Chiefs star Travis Kelce and gymnast and influencer Livvy Dunne and health tech company VIOME. 

 For both clients Dolsten is their first AOR appointment. 

The Accelerator line of energy drinks was launched in 2021. Keurig Dr. Pepper distributes the brand nationally. 

Kelce is an investor and has helped promote the brand in ads including this one where he portrays TV anchor “Travis Cornflower,” breaking the news of a new citrus flavor being introduced to the Accelerator lineup.  

Dunne has also been featured in spots for the brand including one where she does a “blind” taste test for the drink.  

According to the agency, both clients have tapped Dolsten to explore AI-focused creative campaigns. 

Dolsten’s first work for VIOME is a film created solely by an AI film creator, titled “Arthur The Alien,” about an alien who crash lands on earth and gets the “full earth welcome package,” including a barrage of tests (including an MRI) considered “medieval” by Arthur until he receives VIOME’s gut microbiome test and results. All ends well. Arthur heads back home. 

“AI is just a tool,” declares Dolsten, a two-time EMMY and Lions Grand Prix winner. “But in the right hands, it comes to life. For brands, that means having access to not only the best technology, but the people who use it best.”