• by Fern Siegel , April 10, 2025

Guinness believes in people — and its latest campaign, "A Lovely Day,"  celebrates American communities nationwide.

The work, by Uncommon Creative Studio, runs across TV, digital and social media. It highlights the moments Americans find connection — and the pleasure of sharing a pint.

Some of the 50 eclectic communities featured in “A Lovely Day” include The Treme Brass Band in New Orleans, The Brainerd Jaycees Ice Fishing Extravaganza in Minnesota, Albuquerque Aardvarks Rugby Team and the Cicago Plumbers Union.

Guinness will release additional creative that mines the stories of U.S. communities, augmented by billboards and DOOH.  

“From a group of ice skaters gliding across the lakes of Alaska to a baseball team part of Tulsa’s sandlot society to competitive weekly dominoes players in South Florida, and everything in between, we met real people and witnessed real moments. All we did was bring the Guinness and let the cameras roll,” said Joyce He, vice president, Guinness.

The campaign is inspired by the “Lovely Day for a Guinness” ads from the 1930s and 1950s.

Come summer, the brand will introduce a limited-edition Guinness Draught Stout can designed by LA graphic artist Sebastian Curi.

The brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St.James's Gate Brewery in Dublin. Brewed in 49 countries and sold in over 150, Guinness is owned by liquor giant Diageo.