
21Seeds tequila is
celebrating summer with a new campaign that focuses on its signature flavors: Valencia orange, grapefruit hibiscus and cucumber jalapeño.
Gale did the creative work for the brand
platform and campaign – “Flavor, For Real” – which runs across social, Meta and YouTube, digital publications, in-store advertising and the brand’s Instagram
@21seeds.
“Since launching in 2019, 21Seeds has reimagined what flavored tequila can be – bold, vibrant and crafted with the juice of real
fruit,” Megan Green, brand manager, told Agency Daily. “This new brand world brings that energy to life, with campaign imagery and assets that feel as bright and flavorful as the
tequila itself. We hope to remind consumers that this is the perfect option for creating easy, elevated cocktails.”
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It is also debuting an in-store
partnership with soda brand Poppi to offer a two-ingredient Poppi-Seed sparkling margarita.
The premium blanco tequila is crafted and bottled in Jalisco, Mexico,
through a double distillation and cold filtering.
21Seeds was co-founded by three female entrepreneurs hoping to disrupt the marketplace: Kat Hantas, Sarika Singh and Nicole Emanuel. In 2021,
the brand won Gold Medal at the Bartender Spirits Awards for their infused tequilas. Diageo acquired the company in 2022.
Gale’s client work also includes Delta, Chipotle, Pella and
Buchanan’s Scotch Whisky.