Ipsos Study Challenges Marketers To Rethink Aging As Perceptions Of 'Old Age' Lag Reality

Despite a rapidly aging global population, consumers' perceptions of when “old age” begins have barely budged in nearly a decade, posing both a challenge and opportunity for marketers, media strategists and brand builders.

A new Ipsos survey across 32 countries finds that people still believe “old age” begins at 66, …


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