Media agency Brainlabs has hired Grant Impey as its new Global Chief Commercial Officer. He is based in London and will report to Global Chief Operating Officer Sean Seamer, who splits his time between New York and Boca Raton, FL.

Impey replaces Neil McCarthy, who was in the role for over three and a half years before departing earlier this month.  

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving Brainlabs’ commercial strategy worldwide. 

The appointment follows a strong year for the 13-year-old agency in North America where it reports achieving 60% year-over-year revenue growth and a 74% pitch win rate. US wins included Bealls, and UNICEF USA. 

A 20+ year industry veteran, Impey spent the last dozen years at GroupM and its agencies, most recently as executive vice president, global commercial at the GroupM level. He’s credited with being part of leadership team that reeled in the integrated Coca-Cola marketing account for WPP in 2021.  

Prior to joining the WPP media management arm he served at Momentum Worldwide and Iris Worldwide. 

His appointment follows key leadership hires at the agency in North America and EMEA – Andy Littlewood in February as Chief Planning and Data Officer in the U.S. and Ali Reed in March as Chief Growth Officer for EMEA. 

Brainlabs has headquarters in London and New York and offices in Boca Raton, Bloomington, IN, Toronto, Mexico City, São Paulo, Buenos Aires, Manchester (UK), Warsaw, Singapore and Sydney.    

Clients include Estee Lauder Companies, AT&T, and Walmart.