• by Tanya Gazdik , April 14, 2025

Starbucks is limiting the colors that staff can wear as part of effort to show off its signature green apron. 

“The company said the dress code change will maintain the green apron's status as the symbol for Starbucks since they were introduced in 1987,” according to USA Today. “The uniform update comes as the chain continues to emphasize a specific aesthetic at its locations.”

Starting on May 12, baristas at the fast-casual chain will be required to wear a solid black top while their bottoms must be a shade of black, khaki or blue denim.

“In line with the change, Starbucks is making a new line of company branded t-shirts,” according to Chain Store Age. “Employees will receive two free shirts.”

New CEO Brian Niccol has been working to improve the chain’s performance with his “Back to Starbucks” strategy. The strategy includes a renewed emphasis on the in-store experience, with a goal of every store across North America reflecting a “cohesive and consistent” coffeehouse experience, the company said.

"We’ve made progress in our efforts to get Back to Starbucks and create a warm and welcoming coffeehouse experience for our customers,” Starbucks stated. "We’re evolving our dress code to focus on simplified color options that highlight our iconic green apron and create a better sense of consistency and familiarity for our customers.”

Starbucks' sales were flat in 2024 as some customers shifted to competitors due to concerns about the chain's prices and long wait times for drinks

“Niccol's plan to lure customers back include improving customer service and ensuring that Starbucks cafes are "inviting places to linger," among other goals and initiatives,” according to CBS News.