Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer It


A new 2025 study from video tech company Idomoo reveals a growing disconnect between how brands use video and what consumers actually want. While a staggering 78% of consumers say they want brands to communicate with them more through video, many feel they’re not receiving content that feels relevant or …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications