Racing fans have a new resource for keeping up with fast-moving events: Yahoo Sports has formed a partnership with Motorsport Networks to serve the growing audience.
A new content hub will debut with the 2025 spring racing season and feature coverage of such series as Formula 1, NASCAR, MotoGP and IndyCar.
Motorsport Network’s editorial team will provide reporting, analysis and insider access, it claims. Eventually, the hub will deliver shows co-produced by the two entities.
Advertisers will have access to cross-platform media placements and sponsored franchises across both brands.
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“As racing fandom grows in the U.S., we’re meeting the demand for racing coverage with “trusted storytelling, global perspective, and culturally relevant coverage, reflecting how fans connect today,” says Werner Brell, CEO of Motorsport Network.
Another component of the new package I sDaily Draw, the free-to-play game in the Yahoo Sports app. Motorsport will be featured in contests tied to leading races, including Formula 1 Miami Grand Prix.
“We’re thrilled to team up with a trusted authority like Motorsport Network to serve fans’ increasing demand for racing coverage,” said Jon Shaw, Yahoo Sports Head of
Revenue and Partnerships. “With a global network of expert contributors, Motorsport will help us deliver the in-depth content and analysis that makes fans smarter about their favorite drivers,
teams, and races.”