American Standard is celebrating its 150th anniversary this year and is promoting the milestone with a campaign from Milwaukee-based Hanson Dodge.  

It’s the first major work by the agency for the brand after winning parent company LIXIL America’s media account last fall. The agency is handling both creative and media for the campaign, which kicks off this week.  

The company is best known for its bathroom and kitchen plumbing fixtures including tubs, sinks, toilets and faucets.   

The campaign, with the tagline, “Life, Love and Home,” is anchored by a "150th Down Payment Contest" to help celebrate the big anniversary. From now through June, 10 people will earn $15,000 each to help with the down payment for a new home.   

In order to have a chance to win, contestants can navigate to this site and upload a video explaining how “having a warm, inviting and inspiring home of your own would change your life and the lives of those you love.”  

Commented Megan Steed, vice president-brand marketing at American Standard Americas, “Since 1875, the people who use our products have inspired it all. They’ve invited us into their homes and inspired us to make products that seamlessly fit into their routine.” The contest, she added, is one way of giving back.  

The marketing campaign includes video, digital media, partnerships with the HGTV series Home Town, and more.  

The goal is to leverage the company’s brand equity to build connections with a new generation of homeowners.   

Media will run in both the US and Canada from now through the duration of the contest.