Influencer marketing agency Creator Deck named Jordan Warren its new CEO. The 17-year-old San Francisco shop is known for launching Chictopia, the first online fashion social network and early viral TikTok campaigns.

Warren founded Bay Area agencies Eleven, Argonaut and TBD. He has also shaped in-house teams at Apple and led work for Nike, Levi’s, Google and AT&T.

Founded by Berkeley engineers, Creator Deck's client roster includes L’Oréal brands, P.F. Chang’s and Open Farm.

“At this point in my career, I was looking for two things: a model that’s built for where culture is going, not where it’s been, and a team with the experience and passion to take us there,” said Warren. “Creator Deck has both.”

“Influencer marketing is more than just a channel, it’s the foundation of how Gen Z and Millennials experience brands. In the coming decade, almost all brands will need to re-invent their voice through social and influencer partnerships,” added Helen Zhu, the agency's founder-chairman. “Jordan understands that better than most, and his background gives us the edge to scale in a strategic, values-aligned way.”