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Confessions of a Head of Marketing: Human Touch, In-Store Shopping, and a Love for Tacos

Learn about Lauren Corugedo, Head of Marketing, Chef Merito as she lets us know her favorite food, media metrics, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.



Lauren Corugedo, Head of Marketing, Chef Merito:

  • Adobo Birria or Adobo Carne Con Chili: Adobo Birria

  • Attention Metrics or Reach: Reach

  • Reading a Book or Binge-watching TV: Reading a Book

  • DTC or Shopping In-Store: Shopping In-Store

  • Tacos or Carne Asada Fries: Tacos

  • AI or Human Touch: Human Touch

  • Beach or City: Beach

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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