Commentary

Pharmaceuticals and Finance Dominate Magazine Ad Gains in Early 2006

Pharmaceuticals and Finance Dominate Magazine Ad Gains in Early 2006

 According to Publishers Information Bureau (PIB) data in February, total magazine rate-card-reported advertising revenue for the month of January 2006 was up slightly  compared to January of last year, closing at $1,220,291,103. Ad pages for January totaled 13,342.55, a decline of 1.9% over January 2005. 

Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America, stated that "Drugs & Remedies ranked as the No. 1 magazine advertising category for the first time since February 2004. ... other bright spots... (were) ads for mobile phones/service, computers and software...ads for local U.S. travel...and ads for intimates and accessories..."

Ad Dollars and Pages, January 2006

Class Name 

2006 Dollars

% Chg

 2006 Pages 

% Chg

Drugs & Remedies 

135,986,972

20.7

1,068.13

18.5

Direct Response

Companies

 

 

 

 

110,595,564

-3.4

1,232.32

-7.1

Food & Food Products 

108,321,569

-3.1

744.83

-5.6

Automotive 

107,691,615

-22.7

1,060.74

-24.3

Media & Advertising

101,397,735

-1.9

874.98

-2.7

Financial, Insurance

&Real Estate 

 

 

 

 

81,011,118

21.6

889.04

18.1

Toiletries & Cosmetics 

77,149,613

-4.9

598.88

-6.5

Home Furnishings

&Supplies 

 

 

 

 

76,121,808

-10.9

773.30

-7.8

Technology 

72,534,957

19.0

819.23

9.7

Public Transportation,

Hotels & Resorts

 

 

 

 

69,302,224

5.8

972.18

1.7

Apparel & Accessories 

67,846,914

16.3

1,116.71

7.6

Retail 

40,786,924

-1.8

577.04

-1.0

Source: Publishers Information Bureau; data as of February 10, 2006(

Individual magazine performance may be found here.

More complete data with the release can be found here.

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