CMO Budgets Hold Steady While AI Drives Shift In Spending Strategy, Gartner Says
- by Robert Williams , May 14, 2025
Chief marketing
officers are holding the line on budgets in 2025, keeping marketing spend flat at 7.7% of company revenue for the second year in a row, according to Gartner’s annual CMO Spend Survey, released May 12 at the Gartner Marketing Symposium/Xpo
in London.
Despite the lack of budget growth, …
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