Rapidly Falling Fertility Rates, Shift In Consumer Power Seen Across Generations
- by Robert Williams , May 15, 2025
Global fertility rates are declining faster than previously projected, signaling irreversible demographic shifts that could redefine how businesses engage with consumers, according to the latest global trends report from market research firm Ipsos.
The 2025 edition of Ipsos’ demographic analysis highlights a pressing challenge for companies: adapting to a world …
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