• by Ray Schultz , Yesterday

Top publications have turned away from simply watching dashboards to deeper analysis that prioritizes value over volume, according to a report by the International News Media Association (INMA). 

The report is based on case histories of 14 publishers. 

These companies want to strengthen their use of AI in data analysis and do a better job of assessing the success of non-text pieces of content. INMA states that their focus is on the following (and we quote):

• A shift to value-based metrics 
• Greater focus on quality reads and reading time 
• Tailored, purpose-driven KPIs
• Strategic use of AI and automation 
• Refinements in scorecards and dashboards 
• More open and purposeful conversations about data
• Clearer, more structured goal setting
• Role-based metrics for greater relevance

The report shows how well-designed metrics can help newsrooms focus on what matters: producing journalism that serves audiences meaningfully and sustains the business.  

“Beyond the Dashboard: 14 Case Studies in Newsroom Metrics” is available for free to INMA members, and can be purchased by non-members. It features case histories from 

Written by Amalie Nash, newsroom transformation lead for INMA, it features case studies of The New York Times, Mediahuis, The Times & The Sunday Times, Axel Springer, The Wall Street Journal, Hearst, Bonnier News, Rede Gazeta, Stuff, Aftenposten, Verdens Gang, Politiken, Nation Media Group, and Jagran New Media.