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FCB New York achieved this year’s Global Agency of the Year honors with the two highest-ranked entries
this year: 'Spreadbeats" for Spotify and “Lap of
Legends” for AB InBev brand Michelob Ultra.
Overall, the agency was awarded Best of Show (for “Spreadbeats”), five Best of Discipline awards, one Penta
Pencil, 35 Golds, 18 Silver, nine Bronze and 23 Merits in The One Show 2025.
For the third year in a row, Danilo Boer, Global Creative Partner at FCB Global, was named Creative of the
Year.
Klick Health Toronto took top independent agency honors with one Best of Discipline (in Pharma for “Voice 2 Diabetes” on behalf of
KVI Brave Fund), four Gold Pencils, seven Silver, 16 Bronze, and 22 Merits overall this year.
The showcase of all One Show 2025 Pencil and Merit winners can be viewed here.