American Family Refreshes 'Life's Better' Campaign
- by Steve McClellan @mp_mcclellan, Today
American Family Insurance is launching new work based on its“Life’s Better” campaign, whichdebuted in 2023.
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“Takeoff”tells the story of a young boy dreaming of being a pilot as he imagines flying over his neighborhood in a cardboard airplane.
“Astronaut” features a young girl dreaming about being an astronaut. As the family returns home from the girl’s science fair, mom looks at
her cell phone with the ‘Drive My Way’ app – a reminder that you can save on auto insurance by driving safely.
“Joy” captures a parent savoring his dream of fatherhood as he plays with his son before bedtime.
“Joy” captures a parent savoring his dream of fatherhood as he plays with his son before bedtime.
Each spot concludes with the brand’s tagline, “Insure carefully, dream fearlessly.”
The spots will air regionally across American Family’s 19 markets.
New out-of-home, radio and digital ads are part of the campaign refresh.
The work was created by agency Elite Media.
