American Family Insurance is launching new work based on its“Life’s Better” campaign, whichdebuted in 2023.
advertisement
advertisement
“Takeoff”tells the story of a young boy
dreaming of being a pilot as he imagines flying over his neighborhood in a cardboard airplane.
“Astronaut” features a young girl dreaming about being an astronaut. As the family returns home from the girl’s science fair, mom looks at
her cell phone with the ‘Drive My Way’ app – a reminder that you can save on auto insurance by driving safely.
“Joy” captures a parent savoring his dream of fatherhood as he plays with his son
before bedtime. Each spot concludes with the
brand’s tagline, “Insure carefully, dream fearlessly.”
The
spots will air regionally across American Family’s 19 markets.
New out-of-home, radio and digital ads are part of the campaign refresh.
The work was created by agency
Elite Media.