• by Danielle Oster , 7 hours ago

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Bodyarmor has a new seasonal flavor lineup to go along with its new look.

The Coca-Cola sports drink brand is launching the seasonal Chill flavor line for the summer. Bodyarmor Chill began rolling out across retailers nationally this week, with the range comprising three flavors—Frozen Cherry, Frozen Orange, and Frozen Berry—available in 28-ounce bottles.

To promote the new offering, Bodyarmor turned to longtime brand partner, and 2023 Nascar Cup Series Champion, Ryan Blaney. Blaney will debut a  special-edition Bodyarmor Chill paint scheme for his car during the Coca-Cola 600 race this coming Sunday, one of the bigger Nascar events of the season.

Bodyarmor introduced the new seasonal flavor lineup with an Instagram post yesterday, positioning the line as “the impossibly cold sports drink with a new refreshing, cooling sensation.” Today, the brand followed up with a post teasing the NASCAR paint job with the message “CHILL under pressure. FIRE-HOT on the track. Introducing @ryanblaney10’s BODYARMOR CHILL car ahead of the Coca-Cola 600” -- which was also cross-posted to Blaney’s account and the Team Penske page.

The Chill launch follows Bodyarmor kicking off the first visual brand refresh in its 15-year history last month, alongside a “Choose Better” campaign.