• by Teresa Buyikian , Yesterday

Despite the unstable economy and consumer uncertainty, the U.S. QSR and fast-casual  market is expected to grow from a valuation of $248.8 billion last year to $345.6 billion by 2033, according to the recently published US Fast Food & Quick Service Restaurant Market Forecast from Research and Markets.

Overall, despite rising prices, fast food remains a go-to choice for time-strapped consumers. Mobile ordering, drive-thrus, and third-party delivery services like Uber Eats and DoorDash enable customers even more ordering ease.

Unsurprisingly, tech is helping to drive the industry. Mobile applications, automated self-service kiosks, and AI-driven ordering allow for faster service and tailored promotions.

What was once a misnomer is now standard: QSRs and fast-casual restaurants have given healthier meal options a permanent spot on menus, with many QSRs introducing more plant-based proteins, calorie-conscious meals and organic ingredients this past year. Such major chains as McDonald’s, Burger King and Subway have broadened menus to meet consumers’ growing demand for more wellness-focused food options.

That being said, the classic fast food burger still dominates the QSR market, led by McDonald's and Wendy’s. But more “gourmet” burger chains like Shake Shack and Five Guys are gaining traction with customizable, premium offerings.

In pizza, Domino’s, Papa John’s and Pizza Hut still lead, with more “health-forward crusts and customization” helping grow the segment. 

Mexican QSRs are also definitely having a moment, with Chipotle, Taco Bell and Qdoba capitalizing on flexible, fast and customizable meals like tacos and burritos.

In terms of location, the report touts the West Coast as leading in digital innovation (and unsurprisingly) health-conscious menus, influenced by its tech hubs and “eco-minded” consumers.

While in the South, it’s all about comfort food, driving the growth of  chains like Chick-fil-A and Popeyes.

Easter Coasters love their food fast, especially in urban centers, where the demand is for delivery-friendly, healthier menu options.

Northerners like warm meals and coffee-centric QSRs like Starbucks and Dunkin’, with ghost kitchens rising in popularity.

The report was fielded "through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence... transformed to quantitative data through data extraction."