• by Fern Siegel , Yesterday

Squarespace is promoting its scheduling platform, Acuity Scheduling, with a new spot: Make the Most of Your Time,

It's running in the U.S. across Instream, Disney's streaming apps, YouTube and CTV, suggesting a new approach to time management.

The spots shows business owners how to simplify their workflow via a new scheduling tool. It's targeting those who often feel overwhelmed.

The brand's in-house creative team produced the work, which is up through July 25.

Nate Skinner, senior director of brand and creative strategy at Squarespace, told Design Rush: "A common pain point we hear from entrepreneurs is that they end up spending too much time on everything except what they're passionate about. This campaign positions Acuity as more than just a scheduling tool, but as a way to help entrepreneurs reclaim their time and focus on what they do best."