Gerber Reassures 'Sorry' Parents

Parents apologize for many things: crying babies on planes, being late for child-care pickups and changing diapers in public bathrooms.

It's all part of caring for kids, but Gerber's latest parenting platform, the Parent Friendly Pursuit, is pushing for a more parent-friendly world.

The company's new 60-second spot "Sorry" by Red Tettemer O'Connell & Partners notes parents are simply doing their best under stressful conditions.

The spot airs on streaming ATV (Hulu, Roku, Amazon Fire, Peacock, YouTube), digital and social platforms.

Or as Gerber says on its Facebook page: "We're on a mission to make the world a better place for parents, one mighty baby step at a time."

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