• by Fern Siegel , Yesterday

Fallon has added to its leadership ranks.

Twenty-year ad vet James Fox has been appointed Chief Strategy Officer. Lauren Pulwer has joined as managing director, leading the agency’s day-to-day operations and fostering strong client partnerships.

Both executives are based in New York.

Previously, Fox was the first global head of brand strategy for Goldman Sachs,  Fox has worked at the agency earlier in his career, as well as at other agencies, including BBDO, BBH, St Luke's, MullenLowe and UM. He was also CEO of branding agency Red Peak. His focus is the integration of AI and data-driven strategies.

Pulwer, also a two-decade ad specialist, spent the last 12 years at Publicis Groupe, most recently serving as managing director on the Walmart business. Before that, she held posts at Arnold Worldwide, McCann and Ogilvy, where she worked across a diverse portfolio of brands.

“James and Lauren are the perfect pair to round-out our leadership team — they’re brilliant, kind and incredibly special humans who are going to make us better in everything we do,” said CEO Nikki Baker. “James is strategic, innovative and always thinking about what’s coming next. Lauren is a proven leader with a deep understanding of client needs who I’ve had the joy of working with for the past few years. The future of Fallon has never looked brighter.”

"Fallon’s positioning — outsmart vs. outspend is the best in the business, that’s as true today as it was 40+ years ago, with a renewed meaning in a world of cheap AI advertising." said Fox.

Pulwar added “the culture and people at Fallon are truly special, and the creative ambition is strong.”

Headquartered in Minneapolis, Fallon's client work includes Arby's, American Home Shield, TaxAct and Key Bank. Fallon Worldwide is part of Publicis Groupe.