Dave & Busters has launched a summer collab that targets kids and nostalgia-loving adults alike.
The restaurant entertainment center chain has joined with toy giant Mattel on an exclusive in-restaurant game based on the classic Hot Wheels cars. The “Hot Wheels Victory Lap” game will launch on June 2 and is only available to play at Dave & Busters.
The new in-restaurant video game seats players “behind the wheel of their favorite car” as they race on a virtual track.
“We’re all about delivering next-level experiences you can’t find anywhere else,” said Megan Tobin, CMO of Dave & Buster’s, in the announcement.
Dave & Buster’s also added several Hot Wheels-themed items to its summer menu. The Turbocharged Chicken Sliders–Buffalo-style sandwiches are served with ranch and pickles, while Turbo Bites–Donut holes with dipping sauces are served in Hot Wheels trays. Customers over 21 can order a Stoplight Punch Flight, which is a trio of color-coded rum punches. Also available are Hot Wheels Refreshers: fizzy, fruity non-alcoholic drinks.
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Dave & Buster’s is promoting the new Hot Wheel collab online at on its website, in-store and on its social media platforms.
Headquartered in Coppell, Texas Dave & Buster’s Entertainment, Inc., is the owner and operator of 235 locations in North America under two brands; Dave & Buster's, which has 174 stores in the U.S., Puerto Rico and Canada; and Main Event, with 61 stores that offer bowling and laser tag along with arcade games and virtual reality experiences.
Hot Wheels was created in May 1968 as a competitor to Matchbox cars (which Mattel went on to buy in 1997). Mattel has had dozens of home video games developed on the Hot Wheels franchise, as well as a collaboration with the Hot Wheels City YouTube series on a pinball machine, per Wikipedia.