automotive

Adidas, Audi Partner For Formula 1 Gear

Audi and Adidas are partnering for a collection of gear celebrating the automaker’s entry into Formula 1 racing.

Audi is entering Formula 1 with its own factory team starting in March. Just in time for the debut, fans will be able to express their enthusiasm and support for the team in style. The dedicated collection will initially include more than 160 different clothing items and accessories.

Audi aims to inspire people around the world, win new fans for the brand, and build a global community that extends beyond motorsport. 

The adidas x Audi Revolut F1 drop gives fans the choice between official teamwear and a lifestyle fanwear collection. It is available via the new e-commerce portal of Audi Revolut F1 Team, at adidas.com/motorsport, and from selected Adidas and Audi retail partners.

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As a blend of modern lifestyle and sportswear, the collection targets a broad audience, according to the automaker. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T-shirts, hoodies, jackets, caps, shoes and more.

The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. 

The Elevated Fanwear Range complements this with lifestyle-driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look. 

In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited-edition special drops released throughout the season further expand the collection.

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