
Audi and Adidas are partnering for a collection of gear
celebrating the automaker’s entry into Formula 1 racing.
Audi is entering Formula 1 with its own factory team starting in March. Just in time for the debut, fans will
be able to express their enthusiasm and support for the team in style. The dedicated collection will initially include more than 160 different clothing items and accessories.
Audi
aims to inspire people around the world, win new fans for the brand, and build a global community that extends beyond motorsport.
The adidas x Audi Revolut F1 drop gives fans
the choice between official teamwear and a lifestyle fanwear collection. It is available via the new e-commerce portal of Audi Revolut F1 Team,
at adidas.com/motorsport, and from selected Adidas and Audi retail partners.
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As a blend of modern lifestyle and sportswear, the
collection targets a broad audience, according to the automaker. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T-shirts, hoodies, jackets, caps, shoes and
more.
The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi
Revolut F1 Team identity.
The Elevated Fanwear Range complements this with lifestyle-driven key pieces that combine comfort, clean design and subtle branding for a modern
everyday look.
In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited-edition
special drops released throughout the season further expand the collection.