Agency group Mindgruve said today it has merged with performance marketing agency Levelwing. Terms weren’t disclosed.  

According to Mindgruve the transaction strengthens its performance marketing offering, expands its U.S. footprint, and adds a portfolio of clients across multiple industries.  

The announcement follows Mindgruve’s mergers last year with Macarta and Icon Commerce. The company, which briefly rebranded to MindgruveMacarta is now consolidating all agencies under the Mindgruve brand. 

“Levelwing brings world-class talent and clients that add more buying power, create a deeper bench of performance marketers, and elevate our tech capabilities within predictive marketing analytics,” stated Mindgruve CEO Chad Robley.  

Founded in 2002, Levelwing’s client roster spans automotive, restaurant, financial services, healthcare, and consumer products. Steve Parker, Jr. is CEO and co-founder of the agency. Jeff Adelson-Yan is president and co-founder.  

With the addition of Levelwing, Mindgruve now has a team of over 400 employees across eight U.S., Latin American, and European offices.